The Low Down On Hashtags

I know we've all seen a hashtag and we probably know someone who uses them to label every.single.thing they do. #perfectlife #livinglife #dranksomecoffee #atesomegrapes #pooped #goingtobed. But what the heck does a hashtag really do? Well, preceding a keyword with a hash character, or pound sign, (#) will identify messages on that keyword. So think of it like an archive of similar posts or pictures.

What Is Branding and Why Is It So Important?

As a Graphic Designer you get asked a lot of the same questions, but I get asked the same question daily, "What is branding?" Branding is defined as the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. Constantly I am asked if "a brand" is "a logo design." Yes and no. Your logo design is a part of your brand, but branding is more than just a logo design. Think of your logo as the symbol that represents your brand.

Turing Your Logo Into A Photoshop Brush

One of the most frequently asked questions I get is, "How do I use my logo as a brush in photoshop?" It's a pretty simple concept, but it may be confusing for beginners, so I wanted to create a quick tutorial on how to do that, and how to export your new brush/ABR file from Photoshop.