What Is Branding and Why Is It So Important?

As a Graphic Designer you get asked a lot of the same questions, but I get asked the same question daily, "What is branding?" Branding is defined as the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. Constantly I am asked if "a brand" is "a logo design." Yes and no. Your logo design is a part of your brand, but branding is more than just a logo design. Think of your logo as the symbol that represents your brand.

Branding to Attract Clients and Grow Your Business

We live in a time of rushing. Rushing around, rush shipping, we've become so impatient that we won't order something if it's not guaranteed next day. That mindset carries over into everything; Eating out – what's quickest? Traveling – which route gets me there fastest? Branding – will I have this tomorrow? We're in such a rush that we forget the most important part – quality! Sure you might get the gift you ordered on Amazon next day, but is it really on par with a handmade gift you could have purchased from an Artisan on Etsy? We've subjected ourselves to the rush mentality for so long, maybe we've forgotten that quality is important. People respond to quality; they notice it, they appreciate it, quality is what makes your brand stand out.