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Why You're Worth It and Overcoming Self Doubt


Have you ever heard the saying, "When you learn how much you're worth, you'll stop giving people discounts"? I've heard it...but it didn't stop me from undervaluing myself or from letting other people undervalue me. As a professional graphic designer it should come as no surprise to anyone, let alone those who hire me, that I charge a fee for my services. Custom design fees are not cheap, but I don't believe my fees are unreasonable, either. But it never fails. A potential client will contact me and say, "I love your work, your style is exactly what I'm looking for. BUT can I get a discount?" These emails would always frustrate me and leave me questioning my prices. Were my prices too high? Was my service not worth the price? Logically I felt like my prices were very accurate to the service I provide. I know any entrepreneur can relate to the rigorous calculations made to come to an end price for our goods and services. So why would someone expect a discount if my services were accurate to what I provide AND they love my work?