Monday, March 13, 2017

The Low Down On Hashtags

I know we've all seen a hashtag and we probably know someone who uses them to label every.single.thing they do. #perfectlife #livinglife #dranksomecoffee #atesomegrapes #pooped #goingtobed. But what the heck does a hashtag really do? Well, preceding a keyword with a hash character, or pound sign, (#) will identify messages on that keyword. So think of it like an archive of similar posts or pictures.

So how the heck can you use those fancy little hashtags to your advantage? If you're a photographer, you might be tempted to stick to keywords that you associate with your industry: #photographer, #photography, #canon, #nikon
Now, are those keywords very popular? YES! Will those keywords get you some likes? Probably! Are those the keywords your clients are going to find you with? Not likely! You know who is using those keywords? Other photographers. Or people looking to attract photographers. As a Graphic Designer, photographers are one of my ideal clients. So #photographer is a keyword I use a lot. But someone who is going to need a photographer in their life is not going to be as likely to find you with that keyword

This is where going back to your brand and identifying your ideal client comes into play. Use that knowledge that you curated early on in your business. You know who your clients are: maybe they are new moms, someone recently engaged, someone getting married, high school graduates, etc. You want your keywords to resonate with them. You want to use the keywords they are using to get your snazzy content on their discovery page. Keywords like: #newmom, #senioryear, #engaged, #becomingmrs those are keywords your ideal client is going to be using. Do your homework, see what keywords your competition is using, see what keywords your clients are using, see what keywords someone you'd love to be your client is using. Curate keywords that bring in clients not likes!

Friday, March 10, 2017

Literary Wedding Inspiration

Invitations |Place Settings | Cake | Wall Art

For more inspiration visit our curated board here!

Thursday, March 9, 2017

What Is Branding and Why Is It So Important?

As a Graphic Designer you get asked a lot of the same questions, but I get asked the same question daily, "What is branding?" Branding is defined as the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. Constantly I am asked if "a brand" is "a logo design." Yes and no. Your logo design is a part of your brand, but branding is more than just a logo design. Think of your logo as the symbol that represents your brand.

Branding is the whole package. It's your logo, it's your website, it's the business cards you present to someone, it's the way you conduct yourself on social media, it's the images you share with people, it's how you interact. Your brand is what encourages people to listen to you, to stick around, and most importantly it's what someone is going to use to make the decision to work with you.

So think of it like the logo is the shirt you wear that makes someone stop to look at you, and then your brand is your heart, soul, and mind that draws someone in and holds their interest. So if your shirt says, "Crunchy Mom" or "Holistic Parenting" who are you most likely to have stop and chat with you about your shirt? Other crunchy/holistic parents. Now if your shirt says "Crunchy Mom" and someone stops to talk with you and you tell them that your kids eat McDonald's 6-nights a week (no judgement moms, parenting is tough!) that crunchy mom who stopped to talk to you likely isn't going to stick around. I promise I have a point to make and it wasn't just to make you want nuggets (and this is in no way sponsored by McDonald's) but the point I'm making is, is that you want your logo and brand to be consistent, and at the very heart of your brand - you have to have the core values and purpose defined.

Your brand is so important because it is what is going to determine if someone will become your client or not. Don't get me wrong, there is more to getting customers and loyal client bases than just a good brand (get ready to put in the man hours) but a good brand can make or break your business or enterprise.

By the end of this you may be wondering if you should consider re-branding. Maybe your sales or low, maybe you get a lot of views but little conversion, or maybe you're just not sure at all. Don't worry because I have put together a free guide to help you figure out if re-branding may be something to consider.

Monday, March 6, 2017

Tale As Old As Time Wedding Inspiration

© Disney Weddings on Zazzle

Every bride should feel like a Princess on her big day, so why not plan a Fairytale Wedding? We have curated lots of Beauty and the Beast themed wedding inspiration for you!
Cake | Tablescape | Shoes | Menus

For more Beauty and the Beast Wedding Inspiration visit our inspiration board here!

Thursday, February 16, 2017

Stylish Free Font Guide

Whether you're looking to spice up your branding, make some cute graphics, or just have a little fun with fonts, we know that not everyone has a budget to pay for those ultra nifty typefaces. I love to find stylish and hip fonts that you can enjoy for free! If you have a particular style you might like to see in a future feature, please let me know!

Bromello | Bakery | Lillybelle | Magnolia Sky | November | Luna
Chasing Embers | Aldine | Mountains | Amarillo | Thrift Shop | Amsterdam

Wednesday, February 15, 2017

Branding to Attract Clients and Grow Your Business

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We live in a time of rushing. Rushing around, rush shipping, we've become so impatient that we won't order something if it's not guaranteed next day. That mindset carries over into everything; Eating out – what's quickest? Traveling – which route gets me there fastest? Branding – will I have this tomorrow? We're in such a rush that we forget the most important part – quality! Sure you might get the gift you ordered on Amazon next day, but is it really on par with a handmade gift you could have purchased from an Artisan on Etsy? We've subjected ourselves to the rush mentality for so long, maybe we've forgotten that quality is important. People respond to quality; they notice it, they appreciate it, quality is what makes your brand stand out.

Friday, January 20, 2017

L'Oréal EverPure Volume Shampoo & Conditioner

I instantly fell in love with the fragrance of this shampoo! It's a very perfum-y scent, so if you aren't big on scents, this could be a little overpowering, but I love it and my hair smells heavenly all day.

A little background on my hair; my hair is extremely flat, extremely straight, and I have to wash my hair to avoid roots that look like a fried chicken factory. I tend to use a lot of dry shampoo, so volumizing products + dry shampoo don't always work well together. So I've always had to battle a trade off of volume or greasy roots. After a week of using these products there is a noticeable increase in volume and texture. I'm usually leary of using conditioner, because it usually speeds up my whole oily root situation, and I find a lot of conditioners can be heavy and counteract volumizing efforts. I've been pleasantly surprised with how light this conditioner is.

My only complaint is that the top closures on the bottles are extremely hard to close and break very easily. The conditioner actually arrived with a broken top, which was likely caused during transit, and in a week the shampoo top matched it.

Overall these are great products that smell heavenly and are an amazing value!

These products were provided complimentary from Influenster for reviewing purposes