Monday, March 13, 2017

The Low Down On Hashtags

I know we've all seen a hashtag and we probably know someone who uses them to label every.single.thing they do. #perfectlife #livinglife #dranksomecoffee #atesomegrapes #pooped #goingtobed. But what the heck does a hashtag really do? Well, preceding a keyword with a hash character, or pound sign, (#) will identify messages on that keyword. So think of it like an archive of similar posts or pictures.

So how the heck can you use those fancy little hashtags to your advantage? If you're a photographer, you might be tempted to stick to keywords that you associate with your industry: #photographer, #photography, #canon, #nikon
Now, are those keywords very popular? YES! Will those keywords get you some likes? Probably! Are those the keywords your clients are going to find you with? Not likely! You know who is using those keywords? Other photographers. Or people looking to attract photographers. As a Graphic Designer, photographers are one of my ideal clients. So #photographer is a keyword I use a lot. But someone who is going to need a photographer in their life is not going to be as likely to find you with that keyword

This is where going back to your brand and identifying your ideal client comes into play. Use that knowledge that you curated early on in your business. You know who your clients are: maybe they are new moms, someone recently engaged, someone getting married, high school graduates, etc. You want your keywords to resonate with them. You want to use the keywords they are using to get your snazzy content on their discovery page. Keywords like: #newmom, #senioryear, #engaged, #becomingmrs those are keywords your ideal client is going to be using. Do your homework, see what keywords your competition is using, see what keywords your clients are using, see what keywords someone you'd love to be your client is using. Curate keywords that bring in clients not likes!

Friday, March 10, 2017

Literary Wedding Inspiration


Invitations |Place Settings | Cake | Wall Art

For more inspiration visit our curated board here!

Thursday, March 9, 2017

What Is Branding and Why Is It So Important?


As a Graphic Designer you get asked a lot of the same questions, but I get asked the same question daily, "What is branding?" Branding is defined as the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. Constantly I am asked if "a brand" is "a logo design." Yes and no. Your logo design is a part of your brand, but branding is more than just a logo design. Think of your logo as the symbol that represents your brand.

Branding is the whole package. It's your logo, it's your website, it's the business cards you present to someone, it's the way you conduct yourself on social media, it's the images you share with people, it's how you interact. Your brand is what encourages people to listen to you, to stick around, and most importantly it's what someone is going to use to make the decision to work with you.

So think of it like the logo is the shirt you wear that makes someone stop to look at you, and then your brand is your heart, soul, and mind that draws someone in and holds their interest. So if your shirt says, "Crunchy Mom" or "Holistic Parenting" who are you most likely to have stop and chat with you about your shirt? Other crunchy/holistic parents. Now if your shirt says "Crunchy Mom" and someone stops to talk with you and you tell them that your kids eat McDonald's 6-nights a week (no judgement moms, parenting is tough!) that crunchy mom who stopped to talk to you likely isn't going to stick around. I promise I have a point to make and it wasn't just to make you want nuggets (and this is in no way sponsored by McDonald's) but the point I'm making is, is that you want your logo and brand to be consistent, and at the very heart of your brand - you have to have the core values and purpose defined.

Your brand is so important because it is what is going to determine if someone will become your client or not. Don't get me wrong, there is more to getting customers and loyal client bases than just a good brand (get ready to put in the man hours) but a good brand can make or break your business or enterprise.

By the end of this you may be wondering if you should consider re-branding. Maybe your sales or low, maybe you get a lot of views but little conversion, or maybe you're just not sure at all. Don't worry because I have put together a free guide to help you figure out if re-branding may be something to consider.