When a product says anything about noticeable results in a week, I tend to roll my eyes. Nothing works in a week. But that is what this toothpaste claims and it was a claim I was willing to refute. I started using this toothbrush on a Saturday and by the next Friday I could see a big difference. A "hey, look at those teeth" difference. I couldn't deny it, I couldn't find fault, it really works. The mouthwash doesn't have the most pleasant taste, but I've become a firm believer that if the mouthwash tastes good, it's probably not doing good (so I can live with the not so awesome taste.)
I'm not sure if it's because I've been using the whole collection together or what, but Colgate has really put together an awesome trio here!
(Products received complimentarily from Influenster)